Each showcase spot you get, no matter where from local coffee shop to a gallery is a line in your resume. It’s exposure and if you are not getting much of that as a budding artist then this could be an incredibly viable option to get your artwork seen and talked about.
Displaying your artwork in alternative venues is a great stepping stone to showing in galleries as an end goal. Each chance is an opportunity to get opinions about your artwork, participate in face-to-face discussions, learn how to answer all sorts of questions people will probably have about your artwork, and develop a greater general understanding into how folks react to your work. You will also find what people are most drawn to, what they often discount and what they may discover confusing. Great insights that you wouldn’t have gotten if your art was piling up in your art storage unit
There are some things you should endeavour to make happen when you are showcasing in these alternative venues:
- The perfect arrangement in this circumstance is to have your contact info clearly accessible, if not beside each artwork then perhaps at the front desk. It is imperative to make it accessible to people seeking more information about you, to make a sale or gain another career opportunity.
- Even if the hotel, cafe etc. says they will refer all potential buyers directly for you, provide them with a small percentage of the selling price as an incentive to sell your artwork to the guests or patrons interested in an immediate sale. Also, give them the power of discretion to reduce the asking cost by 10-20% if the buyer puts forth a reasonable offer. Do not insist on being included on every transaction of sales if you are not readily available to interact with buyers whenever they call. This may result in the odds of the purchase diminishing dramatically or even vanishing altogether if you are unavailable.
- Make sure that you supply the resort with complete details regarding how any artwork that is bought will be shipped to buyers, whether you’re willing to send or deliver it, whether prospective buyers can see the work in their houses or offices before purchase, all the intricacies. The more conveniences you provide and logistical questions that you provide answers to ahead of time, the greater the chances you will make sales.
- As a special extra, ask whether or not you are able to hold events throughout the course of this exposure period where you can invite collectors, acquaintances, friends, prospective buyers or other interested parties to view your art. Furthermore, ask if the venue will promote this event on their social media to gain more exposure for it.
- Be sure that your artwork looks great wherever it hangs or is otherwise exhibited. In case the area is vacant, the furnishings and carpeting are weathered or worn, or the place is one where folks walk through quickly, possibly rethink the deal.
- Speak with all the people in charge of the venue or their interior stylists about the sort of artwork they believe would appeal the most to their clientele. Perhaps you will invite them to your studio to see the entirety of your pieces and allow them to choose which pieces most resonate with the design of their space or storytelling hotel. The more satisfied they are with the artwork they have in their space (along with your willingness to work together ), the more likely they will be to draw focus to your artwork.
- Ask if the venue you become involved with is willing to provide an exchange for having the ability to hang your artwork, say rooms in the luxury accommodation Tasmania or food at their restaurant for free. When the owners are reluctant, indicate that the transaction is usable only when rooms can be found (or when in a restaurant, just when the venue is not reserved or sold outside, such as during the week, off-peak times)
- As for the way you display the artwork, the more it seems like it is hanging in a gallery and is available for purchase, the better. You desire the simple fact that it is available to be apparent to anybody who looks at it. You do not need the artwork to seem like it belongs to the venue or is a permanent part of the decoration. Create an exhibition showcase within the space to make it desirable.
- Ask to adjust lighting if need be to make sure the lighting naturally attracts audiences’ interest. You do not want the artwork to be on display in darkened places, narrow halls, way up near the ceiling or in areas where it competes for attention with a lot of different decoration and design.
- The simpler it is for people to purchase from you, the greater the chances you will make sales. (offer different alternatives)
- Be sure who is liable for insurance against damage or loss. If the venue won’t cover it, then that is not always a reason to turn down the exposure. The chance could possibly be great enough that you are prepared to risk the danger. In case you’ve got an insurance plan for your artwork, review what types of policy you get when it is on screen at third party places.